The Challenge
Technology companies invest heavily in acquisition and product innovation, but often underinvest in the systems that build trust and loyalty.
“Automation can manage scale.
It can’t manufacture trust.”
H2H Advisors embeds senior community and developer ecosystem leadership directly into technology companies. Strategic depth, without full-time overhead.
How We Work
Four dimensions most
community strategies underinvest in.
Advocacy & Growth
Turn passionate members into your most credible growth engine.
Recognition & Retention
Reward the members who show up, contribute, and advocate the loudest.
Network Effects
Build real member-to-member belonging that no campaign can replicate.
Customer Intelligence
Let community insight shape your roadmap, not just your NPS score.
Engagement Model
Embedded community
leadership.
H2H Advisors offers fractional advisory, typically three to six months, embedded as executive-level strategic leadership. Engagements include:
- Strategy development
- Stakeholder alignment
- Program design
- Measurement frameworks
- Leadership coaching
Proven Scale
A track record,
measured in millions.
Community-powered content initiatives reaching 16 million builders worldwide.
Independently led user groups across 650+ global chapters grew to 1M+.
Student learning groups scaled from 100 to over 500 clubs in just 12 months.
Developer feedback systems connecting thousands of builders with product teams.
Community Days grew from a single pilot to 92 community-organized events worldwide.
Internal advisory board aligning community strategy across departments.
About
Who We Are
Ross Barich is a technology marketing executive who helps companies build developer ecosystems and community-led growth strategies that drive adoption, retention, and long-term business value.
He spent over a decade at Amazon Web Services, where he built and scaled technical communities worldwide. As Head of AWS Community, he grew the function from a single role into a globally distributed organization, engaging tens of millions of builders and earning the CMX Award for User Group Community of the Year.
Earlier, Ross spent five years in agency consulting for Fortune 100 technology clients including Microsoft. Today, through H2H Advisors, he brings that combination directly to companies ready to build something that lasts.
LinkedIn →Contact
Get in touch
If your company is ready to build community as a long-term strategic asset, H2H Advisors is ready to talk.